Rawness is a web portal that adopts products and other things that inspire an active lifestyle. They felt that Smart in the dark reflectors would be interesting to test, which pleases us no end! They've tested parts of Smart in the dark's Nordic Silver Collection to see how well these premium reflectors work and how...
Autumn is the time of year we need to make doubly certain we can be seen in the dark. Our mission is to make people want to wear reflectors. We do this by designing and making products in which the reflector becomes a brilliant, elegant feature that also reflects high quality and safety thinking. Getting...
We want to contribute to a stronger Europe, and there for we choose to have the production in Eastern Europe. We want to be in control and be sure that the work takes place under good conditions. Therefore we visit our factory regularly. Our production takes place in Bulgaria where we are working with a...
Long ago, the people of the Nordic lands roamed from place to place. It was important that the belongings they carried were valuable, durable and light. These people developed a life-long love of silver and have been called the “sparkling people” because they could be seen from afar. We want to bring the brightness of...
Reflectors even more important nowadays. Today, we find ourselves spending time both in town and in the countryside. Many pedestrians, cyclists and joggers use smartphones to talk or listen to music. The risk of being involved in an accident increases, because we are distracted or completely lose two of our most important senses; vision and...
The idea of developing Smart in the Dark arose when Ann-Sofie Hermansson realized that there were no attractive safety reflectors available for the well-dressed man or woman. It started when she had purchased a black jacket which was both warm and stylish; it became her favorite right away. However, on evening walks, on her way...
