About us

We are passionate about keeping people safe, whether they live in the big city or out in the country, if they are on their way to work, to a party or a relaxing event.

Smart in the dark® offers unique products combining design, safety and quality. Our mission is to create innovative, functional and fashion-forward products that can be worn by people of all walks of life.

Wearing a reflector can make a vital difference. Stay safe and fashionable in the dark.