Reflectors even more important nowadays. Today, we find ourselves spending time both in town and in the countryside. Many pedestrians, cyclists and joggers use smartphones to talk or listen to music. The risk of being involved in an accident increases, because we are distracted or completely lose two of our most important senses; vision and hearing. We therefore believe that wearing reflectors is even more relevant in 2016. It is not new that people can be vane. We are flooded by the media telling us that reflectors save lives, however it is only a fraction of the population that use reflectors in the north. Vanity governs us and we want to look fashionable when we're out and about. At Smart in the dark we design...