The idea of developing Smart in the Dark arose when Ann-Sofie Hermansson realized that there were no attractive safety reflectors available for the well-dressed man or woman. It started when she had purchased a black jacket which was both warm and stylish; it became her favorite right away. However, on evening walks, on her way to the city to work or to meet friends, she felt a bit dismaying to wear yellow reflectors with silly shapes and designs. She simply didn’t want to feel the same way she did when she were standing in the sandbox during the days. She started to look for attractive reflectors that she could wear with her jacket, but she couldn’t find any. She realized that very few people who...
